Sitting in Los Angeles, Beverly Hills is the home to mega Hollywood stars and where you can waltz up Rodeo Drive as the rich and famous do. It's where you will find the incredible Beverly Gardens Park with its rose gardens, gushing fountains and the illuminated Beverly Hills sign. The Beverly Hills Hotel is where you want to drop in with the celebrity crowd for an espresso with attitude on the way to a coworking venue to get some work done with the regular people. The city is often referred to as "90210" that is a primary ZIP code, and it's surrounded by West Hollywood and Los Angeles cities. The area was once a Spanish ranch of lima beans that was bought by a group of investors looking for oil. This venture failed but they did find water so instead developed the land into a township. Its population of about 34,658 souls wallow in a warm Mediterranean climate in various mansions dotted around the city. Beverly Hills has been home for the likes of the Fairbanks family, Rudolph Valentino and Will Rogers.
There are a lot of brains walking around the streets of California (apart from those in the movie niche) as the California Institute of Technology generates more patents than any other university in the United States and the University of California in Los Angeles more startups. In fact, the area has a startup density on a par with many Silicon Valley cities. California is said to offer to the next generation of tech innovators the perfect base to launch startups with its strong university system, access to funding, brainpower and talent, a robust ecosystem and a great lifestyle where the weather is warm.
Coworking venues in Beverly Hills have become the playground and the hangout for the out-of-the-box thinkers where they can get support, mingle with a likeminded community and get their stuff done in between having VIP moments.