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Bordered by the cities of Yamaguchi and Hofu, Shunan sits in the Yamaguchi Prefecture with a population of about 143,959. This modern city was founded in 2003 when the cities of Tokuyama, Shinnan'yo plus the towns of Kumage and Kano were merged into one. Coworking venues have appeared on Shunan's streets, as with many other Japanese towns, to cater to its tech savvy youth who are not afraid of the stigma of failure any more, thanks to the media hype surrounding startups.

The success of e-commerce and Internet gurus such as Mixi and Mercari are creating a new breed of entrepreneurs. Many successful founders are now investing in new companies and young people are becoming more attracted to what the startup world can offer, such as freedom in the way to work. Government incentives for startups are bolstering the scene and there is plenty of private funding happening.
Japanese startups tend to focus on the domestic market due to the language barrier, which is actually the world's 3rd biggest market. Foreign competitors have trouble attempting to infiltrate the Japanese market, as it is relatively closed off to outsiders giving its' home-grown tech whisperers a distinct advantage.

Coworking venues are awash in local innovative tech gurus who collaborate and connect by the day and indulge in a little bit of sake at night.

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