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Formally known as Lyallpur, the city of Faisalabad is the 2nd largest in the Punjab province and one of the first planned cities within British India. Today it's a bustling metropolis, chic and cosmopolitan, that is a major industrial and distribution center due to its transport infrastructure and location. Often referred to as the "Manchester of Pakistan" because of its thriving textile industry, Faisalabad contributes over 20% of Punjab's GDP. Its countryside is irrigated by the lower Chenab River enabling it to produce cotton, sugarcane, fruit, vegetables and maize, whilst its industrial endeavors include the likes of engineering works, major railway repair yards and mills. Home to the University of Agriculture, the Government College University plus numerous other education institutions, Faisalabad is a buzzing hive of innovation with tech savvy individuals haunting its coworking venues in collaborative mode with likeminded folk.

Faisalabad is a city of colourful locals cloaked in their Punjabi clothing (think dhoti, kurta and pagri) where bazaars sell everything and anything from the Kharkhana Bazaar selling herbal medicines to the Gol Bazaar with its displays of soap, oil and ghee for sale. There are about 8 bazaars in total in the city, each with their own specialty products. The city is littered with colonial heritage sites to be explored and it celebrates numerous festivals traditional to the Punjab region, such as Ramadan and Muharram.

Faisalabad may not be a startup hub per se, but like the rest of Pakistan it's drawing inspiration from India just as Indian startups got theirs from American and Chinese startups. India and Pakistan share many things such as demographics, culture and certain languages that create a pattern of emerging markets and target audiences in common. Pakistan's startup community is growing with its government supporting new enterprises. The country's Internet penetration is increasing and private organizations are helping to encourage the entrepreneurial spirit of the nation with many startups involved in the IT sector and online retail. Coworking venues are giving its intrepid souls the place to congregate and to get creative before heading out the door to relish some tandoori chicken with mint chutney.

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