In need of some new frames? Florence has got you sorted. Florence Shin is a digital nomad who began her career in fashion public relations before co-founding her own company, COVRY, in 2014. Originally from New Jersey and now working in New York City, Florence hopes that the stylish eyewear she designs brings comfort to people while celebrating diversity. Check out her story!

What are you working on right now?

Everyday is different when it comes to COVRY. We’re currently working on upcoming styles for the spring season.

What is your current desktop wallpaper? and why?

It’s one of the images that comes with the MacBook–abstract and calming.

Which book has shaped your life or changed the way you think the most?

Delivering Happiness by Tony Hsieh. It’s a great book that offers an inspiring perspective that goes beyond customer service.

How do you start off your day — aka what’s your morning routine?

I do some stretches in bed and then check my phone for emails and news apps. After washing up, I’ll make a strong cup of coffee to start my day. I’m not a morning person, so coffee is essential!

What is one thing you do to get motivated?

Listen to podcasts

What made you smile today?

A dancer on the subway

What is something you think everyone should try at least once in their life? Or Name one skill you think everyone should have or learn?

Learn a second language or try authentic food from another country. It opens up new doors and is a fun (and tasty) opportunity to get outside your comfort zone.

What is one skill or hobby you’ve been meaning to learn but haven’t had time for?

Scuba diving–I went for the first time in Bali and loved it! I would love to get certified and travel to diving spots around the world.

List 3 simple things in life that make you really happy:

  1. Swimming
  2. Sunsets
  3. Acai

What is the best thing that you have done, just because you were told you can’t?

Bungee jumping!

If you had the opportunity to spend a week or month in another country to be your office of the week/month, where would you go?


Biggest item on your bucket list at the moment?


As a Digital Nomad/Entrepreneur. If you were stranded on a deserted island, what three things would you have and why?

Camera, Internet, Sunglasses

What was your first job? Has it shaped where you are today?

My first job was working in strategic branding and communications at a boutique PR firm in NYC. I interned there and then was hired the summer after I graduated. I worked with a range of clients in the fashion industry, such as Josie Natori, Vince and Lord & Taylor. This job nurtured my public relations and marketing skills and on a bigger scale, helping me understand the importance and influence it could have for brands in the fashion industry.

What’s your favorite part about coworking?

I love meeting other entrepreneurs! It’s an awesome thing to be able to share not only the companies we’re passionate about growing, but also to talk about our struggles and growing pains (which usually turn out to be similar).

What’s your pump up song?

Anything else you would like to add?

Instagram:  and @florence.shin