This episode first appeared on Craft Your Content. You can listen to more episodes of Writers’ Rough Drafts at craftyourcontent.com/podcast.
Rand Fishkin is the founder of SparkToro, a PR-style software company that helps people create better marketing by making the publications, people, and sources that influence a certain audience more transparent to organizations. Previously, he was the co-founder, CEO and Wizard of Moz.com, a multi-million dollar software and content company that was based on his own writing and ramblings while learning SEO in the early 2000s.
In addition to his extremely popular posts and Whiteboard Friday videos, Rand is also an author with a number of titles under his belt, most notably Lost & Founder: A Painfully Honest Field Guide to the Startup World. Always more supportive of others than he is of his own accolades and success, he notes in his “official bio” that he is most proud of his prominent appearances in his wife Geraldine DeRuiter’s first book, All Over the Place.
What You’ll Learn About Writing This Week:
— Getting addicted to writing five nights a week for two years
— Why you should write in the language your audience uses for better SEO and headlines
— How important it is to write posts that get engagement rather than ones that just chase keywords
— Creating content that helps your readers accomplish and solve their problems
— Building a compelling story and a narrative around your brand to make an impact with your marketing
— Using a path of Audience Intelligence in your writing
— Finding your “area of passion” in order to discover compelling content that inspires your own writing (even if it’s an entirely unrelated topic from your industry)
Mentioned in This Episode (Links and Resources!):
You Can Find More of Rand and His Writing On:
— Twitter, @randfish
Tweetable Quotes From This Episode:
Thanks to our Season 3 sponsor: Coworker.com