Try to place yourself in the shoes of a customer for a moment.
Let’s say you’re going to your favorite shoe store to buy yourself a new pair of shoes. Why did you choose this store? Is it solely about the actual product? If you have a favorite store that you keep going back to, it’s not just about the product.
You can get a very similar or even better product elsewhere. Here, it’s the combination of high-quality products and excellent customer experience that brings you back.
When you return to your favorite store, you feel like “the brand knows you.” They always manage to launch new products that fit your personal style. You’re okay with the price, and you simply love how you can get in there and get something without too much thinking.
What did this store do differently? It defined a very narrow target audience, and it anticipated its needs and wants. The management team knows what a positive customer experience means. They keep bringing customers back and attracting new ones on the long run.
When you own your own brand, the process of anticipating the needs of your target audience is a crucial factor for success. It’s a lot of work, but it’s the foundation for attracting a base of loyal customers, who will drive your business forward.
You can do this through many different ways, such as listening to the reviews, sending out surveys, tracking their preferences, and asking for recommendations on how to improve your business.
This process will cost you some effort and money. It involves a lot of analyzing, which is definitely not easy. However, all those investment will pay off: you will know your audience and you’ll meet their needs before they are aware they have those needs.
Maybe you’ll wonder: why is anticipation so important? Can’t you just analyze the current needs of your customers? Can’t you just see what other successful brands are delivering and offer similar products or services?
Well, anticipation is what makes the difference between true leaders and all remaining players in the industry. The leaders anticipate needs and create trends. All other brands follow the trends.
Can you make a mistake during this process? Sure you can! However, when you use tested and verified methods for anticipating the needs, you’ll stay on the right track. This awesome infographic by Proessaywriting tells you how to do that.