Many professionals are looking for a uniquely designed environment that allows them to get their projects off the ground. They also leverage these spaces to grow their networks, make valuable connections, and join a support system they wouldn’t have if they were on their own.
If you’ve managed to create this sort of atmosphere in your coworking space, it is only right that you spread the gospel. But how do you market your coworking space?
One fun way to do so is to take a cue from the real estate industry and use interior photography. Interior photography can help you paint a vivid picture of what it would feel like to work in your space. Within seconds, your audience could go from just reading about the space to experiencing it.
But if you’re going to take photographs of your coworking space, you have to get it right. This article will explain just how to do that.
1. Focus on the details
Focusing on details gives you more interesting images. In most cases, a good interior image will give the viewer a feel of what the space is like in reality. It would feel like that image is telling a story about the area.
To highlight these details correctly, an understanding of image composition comes in handy. Composition is what inspires great interior settings. This means you’ll need to familiarize yourself with the fundamentals such as balance, color, leading lines, depth, and white space.
Composition helps you focus on details by drawing attention to them with the entire set in view. This increases the viewer’s appreciation for the surroundings. For example, if the area you’re attempting to photograph is small, you may not be able to capture it adequately.
You could try standing in a connecting hallway or taking the picture at a very low angle. This way, you can capture the full view of the room. Think about the image composition you want to see post-production, right after you use your online photo printing solution and have the physical images on hand. This can help you determine the best spot to take pictures.
The image below shows the alignment of various elements in the setting while keeping all the details in focus. No element distracts from the others. This is what you should strive for. You want to isolate the specifics of a room such that some elements do not take attention away from others.
Before you begin taking photographs, consider what specific details you want to capture by determining the environmental aspects your audience will find most appealing. Once you’ve figured these out, implementation is much easier.
2. Style your space creatively
Photographing interiors with various decorative elements in the set adds another level of intricacy and appeal. This is why interior photographers work with stylists to create the perfect set.
If working with a stylist is not in your purview, do not worry. The following points can help you make excellent styling decisions.
Firstly, when working on a creative project like interior photography, you still want to give it a professional appearance. Hence, working to achieve a less cluttered environment will always serve you better.
Nevertheless, don’t be scared to let ideas flow when it comes to picking style accents. If you’re ever stuck for ideas, go through real estate periodicals (offline or online) for suggestions on what elements to use to bring your room and the ensuing images to life.
Secondly, you should always consider what a particular object may add to the set. Ask yourself these questions.
- Is the decorative item in the silhouette useful? For instance, would a perfectly placed voice over internet protocol device give off a better work-mode vibe?
- Do the color and texture complement each other?
- Would the object make the space look cramped?
- Is the object warm and inviting?
- Does it make me feel at home?
Pre-plan your styling options with these questions in mind, and you’ll be on your way to creating an awesome creative space for your photographs. The image below is a great example of an interior space that’s styled creatively and takes into account other design considerations:
You can see how the items on the shelf and the props on the floor give the viewer an idea of how this space may be used, which also gives the image another level of appeal.
3. Ensure viewer’s interest with depth
Depth of field, or simply depth, is the percentage of your image that is in focus. Depth can also be the distance in a picture where objects seem in perfect view. Sometimes photographers achieve this effect by simply moving the camera closer to an object and blurring the background.
The image below is an illustration of how to add depth to your photograph:
What does depth add to your photography?
It takes your compositions to the next level and makes the space more interesting and opulent. This, in turn, draws the viewer into your photographs.
This technique can also help connect each section of the image while drawing the viewer’s eye from foreground to background.
You can see how it could come together from the image above. The background of the space is in view but not in focus, making the photograph more interesting. Interesting photographs will help you get your target audience’s attention.
4. Use natural lighting
Photographers exercise different freedoms when executing shoots. Nevertheless, there is widespread agreement in favor of natural light in high-end interior photography.
Using natural light for interior photography like in the above photo has become the industry standard.
Turn off the lights when photographing the interior of your coworking space. This contributes to a more natural feel and an equal light temperature, resulting in better images.
When artificial lights are turned on, they cast a variety of shadows. These will be seen on the walls, flooring, and furnishings. They are distracting and detract from the genuine aspects of space design.
You should only turn on lights for interior design photos if you want to showcase a lighting component or feature. In such a situation, you should use a slightly darker second exposure. This allows you to reduce the brightness of the light while maintaining even illumination.
5. Edit to enhance your pictures
Now that your photoshoot is over, there is one more thing you must do to ensure the quality of your shots. That is where editing comes in. When done right, you may start with a nice photo and then utilize a variety of techniques to generate an excellent end image.
Post-processing allows you to improve on what you captured and create effects that aren’t always achievable during shooting.
Even the simplest editing practices can make a huge difference, as seen in the photo above.
Editing allows you to obtain the greatest image quality possible. Run your image through editing software to make them more refined. Just make sure you take your time when editing. Some people disregard this last step just because, well, it’s the last step.
But the truth is, the way you edit your image can spell the difference between an eye-catching image and one that’s just ignored. If your photograph were a digital business card, what would it say about you? What would it say about your understanding of the environment? Keep that in mind as you edit.
Don’t forget to find and hire freelancers who can help you stay on track to achieving your marketing project goals. After all, it’s easy to get lost in the whole photography process. You still need to meet deadlines to get your marketing material to the right people at the right time.
You may have the best-looking coworking space in the world. But if you don’t market your space, only a few people will know about it. That means you can’t expect clients to come knocking at your door. This is where interior photography can help you. Making a good impression with your photographs can serve as an off-ramp for your overall marketing strategy.
But you still need to perform interior photography the right way. You can do that by following these tips. Focus on the details. Also, style your space creatively. Make sure you add depth to your photographs to ensure interest. Use natural lighting. Finally, edit your photos to enhance them.
There is no perfect strategy for marketing a coworking space. That is what makes it so thrilling. You have complete control over how your space is presented to a large number of freelancers, startups, and other businesses that have come to see the viability of these spaces.
Begin with these fundamentals. You’ll be well on your way to producing those spectacular interior images that will promote your coworking space effectively.