Coworking is a relatively new but fast-growing way of working. Everyone from freelancers and startups to established businesses are taking advantage of coworking benefits.
It can be a particularly effective solution for e-commerce companies, too. So whether you are just starting up your e-commerce business or you have been running one for a while, here are some of the reasons why you might want to consider hiring out a coworking space.
What’s the current state of coworking?
There are currently more than 14,000 coworking spaces around the world, which will be called home (or office at least) by an estimated 3.8 million people by 2020. They are especially popular in cosmopolitan cities such as New York or London, where the growth rate of coworking spaces is 20%, compared with 15% overall.
While these spaces used to be more commonly associated with freelancers and self-employed workers, now many businesses are using coworking spaces for the obvious benefits they provide.
While coworking spaces are especially popular in big cities, they continue to grow in popularity in smaller towns as well. By the end of 2018, an estimated 1.7 million people will work in a total of 19,000 coworking spaces all over the world.
Why choose coworking for your e-commerce business?
If you are running an e-commerce business, have you thought about coworking? It could be the solution you’ve been looking for, and there are many reasons why it could work for you.
— Cost savings
The primary motive for many e-commerce businesses to utilize a coworking space is likely to be the financial advantages.
One of the reasons e-commerce is so popular is because you do not necessarily need a lot of space to get started. The allure of e-commerce lies, in part, to its mobility.
Indeed, the sheer range of dropshipping stores available online is testament to the popularity of the business model that isn’t bound by location. Dropshipped orders are fulfilled remotely, negating the need for proximity to a warehouse or storage facility, or the need for an office at all. Alternatively, e-commerce entrepreneurs may wish to store and sell their products with Amazon instead. The idea remains the same: you can run your business from anywhere.
Rather than renting an expensive office space, you could rent a coworking space instead. If you work alone, you might need nothing more than a desk. If you work in a team, you could hire some space for everyone.
The savings become even more important when you are based in a city like New York or London, where it is very expensive to rent your own office. When you share a coworking space, you can enjoy all the benefits of being in a large cosmopolitan city without the high rental costs.
You will also need tools to run your e-commerce business, including internet, phone, meeting rooms, and more. You can get all of this at a good coworking space without having to spend a lot of money on monthly bills, and you can also save money on things like cleaning bills.
— Enjoy greater flexibility and convenience
One of the great things about running an e-commerce business is that you can be as flexible as you want. Your store exists online, so you can work from wherever you want to.
You might not like the idea of having an office in a fixed location. But with a coworking space, you can enjoy the flexibility that attracted you to e-commerce in the first place. There is no need to take out a lengthy lease, no need for a deposit, and no need to even buy furniture.
It also provides you with the flexibility to grow. If you need to hire a couple of full-time members of staff, you can instantly accommodate them without having to move offices. This way, you can scale your team with ease.
Many coworking spaces provide private offices if you prefer, or you could simply rent out desks. You could start by renting a few desks and then move to your own office as you grow.
— Collaborate with others
There are also hidden benefits of coworking, and one of these is the collaborative opportunities it presents. As an e-commerce business owner, you may have a regular need for web designers, marketers, photographers and other specialists–and you may well find them all in your coworking space.
Coworking spaces are perfect for finding freelancers and contractors or for getting recommendations. When you need to hire someone with a specific skill-set, you could start by asking other people in the coworking space if they know someone with the skills you need.
— Networking opportunities
Coworking spaces are ideal for networking. If you work mainly online, the opportunities for real-world networking may be few and far between. But in your coworking space, you could talk to people and build your network naturally in a relaxed environment. After all, you never know how important your contacts can be.
There may even be networking events in your coworking space, and you can use these to grow your contact list. Gaining more visibility is especially useful for startups, so use your situation to make more valuable connections.
— Enjoy a change of scenery
Another great reason to consider coworking is that you get to enjoy a change of location. If you start an e-commerce business, a lot of what you do will be online. You may end up working alone, and that might not suit you. Coworking helps to get you out of the house, which can help to increase your productivity.
You may even have your own office, and it’s good to get out and work somewhere else without having to go to a cafe. This way, you can enjoy a change of scenery while enjoying an atmosphere created specifically for work.
Coworking has many benefits for businesses of all sizes, and you should take advantage of a coworking space to help you run your e-commerce business. Whether you are setting up a small e-commerce business on your own or growing one and hiring more people, a coworking space could be the perfect temporary or permanent option for you.
So try it out, enjoy the benefits it provides, and run your e-commerce business in a way that suits you best!