This episode first appeared on Craft Your Content. You can listen to more episodes of Writers’ Rough Drafts at craftyourcontent.com/podcast.

Simran Sethi is a writer, speaker, and educator focused on food, sustainability, and social change. Named one of the “50 Most Influential Global Indians” by Vogue India and the environmental “messenger” by Vanity Fair, Simran has written for outlets including Smithsonian, The Wall Street Journal, Food & Wine, National Geographic Traveler, Forbes, The New Food Economy, The Washington Post, and The Guardian. Before her endeavors in journalism and academia, she worked in the world of media production, eventually hosting and contributing on-camera work for a number of high-flying networks like MTV, PBS, the Sundance Channel, and NBC, where she was a correspondent for shows like NBC News, Today, and Nightly News.

In her book Bread, Wine, Chocolate: The Slow Loss of Foods We Love—which was named one of the best food books of 2016 by Smithsonian—she shares the story of changes in food and agriculture told through bread, wine, chocolate, coffee, and beer. This type of meaningful exploration is part of what has always distinguished Simran’s thoughts and writing: she gets people thinking about important issues that we should all be interested in. By breaking these issues down and telling the stories that make these seemingly intangible concepts suddenly very relevant to our lives, Simran engages readers in thoughtful discussion and examination of the world we share.

While we might not understand all of the nuances of sustainability in food sourcing, we certainly perk up when we hear that we might lose a beloved item like chocolate, bread, or wine. As host of the award-winning podcast The Slow Melt, she dives deep into a single subject—exploring the continuum of chocolate. Her podcast provides a great example of how she is able to tell these stories and entice audiences by looking beyond the ‘big picture’ and falling down the rabbit hole of tangential details and fascinating information.

What You’ll Learn About Writing This Week:

— How you may not understand the power of what you can create until you actually create something that moves you

— Why your messages might not be reaching readers

— Why we learn to hone our skills in the world when we experience things

— How we find an insatiable curiosity for certain topics and need to uncover why they matter

— How to see stories everywhere you go, especially when you’re struggling to find something to write about

Mentioned in This Episode (Links and Resources!):

— Bread, Wine, Chocolate: The Slow Loss of Foods We Love

— Simran Sethi on Oprah Winfrey’s show (eco-friendly cleaning products)

— The Slow Melt (Simran’s podcast)

— “Greening the Green Girl”

— Ethical Markets: Growing the Green Economy

— Presentations & Academia

You Can Find More of Simran’s Writing on:

— Her website, SimranSethi.com

— Twitter, @simransethi

— Instagram, @simransethi

Tweetable Quotes From This Episode:

“It’s hard as humans to walk around caring about everything. Inevitably, things will fall out … it’s the human condition, it’s human psychology.” — @simransethi on #WritersRoughDrafts

“Coffee sets the tone of every single morning.” — @simransethi on #WritersRoughDrafts

“And that’s how the book evolved … with the understanding that this is intimate, this is something that changes me. And because it’s close to me, I know it’s also close to other people.” — @simransethi on #WritersRoughDrafts

“I love chocolate so much, but I never can just eat it without tying it back to a story.” — @simransethi on #WritersRoughDrafts

“My curiosity always leads me to understand people better, and understand myself better.” — @simransethi on #WritersRoughDrafts

“In the genre of creative nonfiction, there’s a lot more room to reveal the self.” — @simransethi on #WritersRoughDrafts

“It’s always daunting to approach the blank screen.” — @simransethi on #WritersRoughDrafts


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